E-Mail for Ministry?

Sure, e-mail is a good administrative tool. But a ministry tool?

In a personal visit with Kennon Callahan during our road trip down I-74 then I-57 from Peoria to Mattoon in November 2000, I asked the noted author and consultant, "If you were to update your book, Twelve Keys to an Effective Church, would you include technology as one of the 12 keys?"

Kennon surprised me with his answer.  I had assumed he would list it with the second group of  "keys" - the functional characteristics. But, this seasoned veteran of ministry responded with, "Yes, I would include high-tech in the 'Keys.'  If I were to put in one of the two groups, I would place it in the first group, the relational list. Technology is a tool that can help relationships. For example, the phone and the fax are such tools."

Kennon continued by reminding me of his observations about the relational and functional characteristics:

  1. The relational characteristics are the sources of satisfaction in a congregation.
  2. The functional characteristics, if they are in place, are the sources of dissatisfaction in a congregation.
  3. There is no correlation between the two.

Note: Kennon Callahan returns to the GRR in November of 2004. He will be leading 2 sessions on "The Effective Small Church." One will be held in Mount Vernon; the other in Bloomington/Normal.

There was a time when calling someone on the phone, even over a great distance, to express condolences was considered a rude insult. However, as our culture came to use the telephone more and more, that same way of communicating with the bereaved gained acceptance.

I do not know if e-mail for such a purpose has gained acceptance yet; but, it will.  I do know that e-mails of encouragement that I have sent out to pastors have been appreciatively described as "like receiving a card or note of encouragement."

I would recommend that each church and pastor consider the use of this tool. Use your internet connection; if you do not yet have one, get connected.

There are two cautions to this, however. The first is pastoral; the second deals with technology.

The pastoral concern centers on how the e-mail will be received. If the person being e-mailed has not come to the point of perceiving this as personally authentic, then use a note and a first class stamp until this type of communication becomes more mainstream. There will be a progression of acceptance. E-mail will first be accepted as personal FYI notes (information), then encouragement, only lastly very serious communications.

If the person is open to using e-mail in this way, use it, but be careful in specifics. Remember, e-mail could be intercepted. Your e-mail is not secure unless you have taken steps for making it secure. Most of us have not.

Churches have used e-mail to get the word out of needed prayer for people's health. Permission must be given for this, especially if you are sending out a "mass" e-mailing.

If you are sending to multiple recipients, use the BCC: option. This will hide the email addresses of the other recipients. Some persons have asked that we be more careful so as to lessen the chance of their becoming listed in a "spam" list.

Other churches have used e-mail to send electronic newsletters (best in Acrobat PDF format). This saves paper and publishing costs.

There are many uses for e-mail as a tool of ministry in addition to ad-ministry. Let me know how you use it. Contact me at revrick4@insightbb.com

See also: Tips for Writing E-Mail and E-Mail for the Church

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You most likely have expertise in the form of persons in your congregation. This would be good first place to look for help for it enlists these persons in ministry Listed below are some areas of experience with which we may be able to help you as your question pertains to use of these technologies in ministry.

Dwight Stinnett
   Executive Minister
    Projection Tech (PowerPoint)
    PowerPoint Composition

Roland Sundberg
   Executive Administrator
     Database Questions

John Grisham
   Mission Support
   Stewardship
      E-mail as Communication
      PowerPoint Composition

Cheryl Henson
   Area I
   Ministerial Recruitment
   Ministerial Cont. Ed.
      PowerPoint Compositions
      E-mail Newsletters
      Web Page

Max Klinkenborg
   Area II
   Natural Church Development
   Spiritual Development
      Personal Data Assistants (PDA)
      E-Mail

Richard Ricks(Tech Team Leader)
   Area III
   Multimedia & Projection
   Web Technologies

Randy McNeely
   Area IV
   Bivocational Ministry
   Costa Rica Partnership
      Using PowerPoint for Display
        during events

Muriel Johnson
   Area V
   Church Planting
      Using Video Chat
      VOIP (Telephone over Internet)
      E-mail as Communication Tool