Dr. Dwight Stinnett reports his study on Customer Relations Management (CRM) in business. He found 7 keys about e-mail, discovered by business, that churches might also use in ministry.

1. E-mail is the next big thing (over mass mailings, telemarketing, and television)

2. Consumers want e-mail services. (Web sites should have prominent e-mail contact listings)

3. E-mail is not passive.

4. Think of e-mail as customer intimacy on a mass scale.

5. E-mail must factor into one's whole organizational strategy.

6. Don't think of mass marketing, think in terms of relational contacts.

7. Keep e-mailings simple, short, and focused.

One further point:

If your church has developed an e-mail newsletter:

Keep your e-mail list up-to-date (e-mail lists change often)

Provide a way to unsubscribe and subscribe

Be diligent about the quality of your e-mail newsletter. If it lacks relevancy and quality it will be valued as any spam would be.

 

 

  • E-Mail
  • Technologies
  • Contacts

Articles:

  Tips for Writing E-mail

Browsers (e.g. Internet Explorer)

E-Mail

FAQs

General Computing

Graphics & Images

Hardware

Newsletters

Privacy

Projection

Software

Video

Web Ministry

You most likely have expertise in the form of persons in your congregation. This would be good first place to look for help for it enlists these persons in ministry Listed below are some areas of experience with which we may be able to help you as your question pertains to use of these technologies in ministry.

Dwight Stinnett
   Executive Minister
    Projection Tech (PowerPoint)
    PowerPoint Composition

Roland Sundberg
   Executive Administrator
     Database Questions

John Grisham
   Mission Support
   Stewardship
      E-mail as Communication
      PowerPoint Composition

Cheryl Henson
   Area I
   Ministerial Recruitment
   Ministerial Cont. Ed.
      PowerPoint Compositions
      E-mail Newsletters
      Web Page

Max Klinkenborg
   Area II
   Natural Church Development
   Spiritual Development
      Personal Data Assistants (PDA)
      E-Mail

Richard Ricks(Tech Team Leader)
   Area III
   Multimedia & Projection
   Web Technologies

Randy McNeely
   Area IV
   Bivocational Ministry
   Costa Rica Partnership
      Using PowerPoint for Display
        during events

Muriel Johnson
   Area V
   Church Planting
      Using Video Chat
      VOIP (Telephone over Internet)
      E-mail as Communication Tool

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